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World Record: Largest online video album declaring support for antimicrobial awareness!

Hello

Dear all,

I am happy to share a WORLD RECORD in Guinness Book of World Records

Participated in the campaign for the judicious use of antibiotics driven by SUN PHARMA and attempted to create A #worldrecord “largest online video album declaring support for antimicrobial awareness.”

We 13499 doctors gave significant contribution by creating videos all over India, a Guinness World Record was successfully created!!

 

Antimicrobial Resistance (AMR)

Antimicrobials – including antibiotics, antivirals, antifungals and antiparasitics – are medicines used to prevent and treat infections in humans, animals and plants.

Antimicrobial Resistance (AMR) occurs when bacteria, viruses, fungi and parasites change over time and no longer respond to medicines making infections harder to treat and increasing the risk of disease spread, severe illness and death.

As a result of drug resistance, antibiotics and other antimicrobial medicines become ineffective and infections become increasingly difficult or impossible to treat.

Key Facts

  • Antimicrobial resistance (AMR) is a global health and development threat. It requires urgent multisectoral action in order to achieve the Sustainable Development Goals (SDGs).
  • Wrong use (Misuse/Overuse) of antimicrobials are the main drivers in the development of drug-resistant pathogens.
  • Lack of clean water and sanitation and inadequate infection prevention and control promotes the spread of microbes, some of which can be resistant to antimicrobial treatment.
  • Without effective antimicrobials, the success of modern medicine in treating infections, including during major surgery and cancer chemotherapy, would be at increased risk.
  • WHO has declared that AMR is one of the top 10 global public health threats facing humanity.

Without effective tools for the prevention and adequate treatment of drug-resistant infections and improved access to existing and new quality-assured antimicrobials, the number of people for whom treatment is failing or who die of infections will increase. Medical procedures, such as surgery, including caesarean sections or hip replacements, cancer chemotherapy, and organ transplantation, will become more risky.

World Antimicrobial Awareness Week (WAAW)

WAAW was previously called World Antibiotic Awareness Week. Since 2020, it has been called World Antimicrobial Awareness Week. This reflects the broadened scope of WAAW to include all antimicrobials including antibiotics, antifungals, antiparasitics and antivirals. Held annually since 2015, WAAW is a global campaign that aims to raise awareness of antimicrobial resistance worldwide and encourage best practices among the general public, health workers and policy makers to slow the development and spread of drug-resistant infections. The Tripartite Executive Committee decided to set all future WAAW dates as 18 to 24 November. The overarching slogan used for the last 5 years was “Antibiotics: Handle with Care.” This was changed to “Antimicrobials: Handle with Care” in 2020.

Key Message:

"Let us unitedly handle the antibiotics with care and reduce global burden of AMR (Antimicrobial Resistance)"

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